About Fred Pauley Web Design & SEO

A young man in black clothing sits on a stone sculpture with Asian characters carved into it, in front of a modern multi-story building with large glass windows and a white facade. There are trees and a cloudy sky in the background.

Who is Fred Pauley?

I’m a Web Designer & SEO Specialist.

I’m known for helping local businesses get more enquiries from their website by improving how it looks, how it works, and how it shows up on Google.

  • I got into web design and SEO because I saw how overcomplicated it had become.

    A lot of businesses are given long reports, graphs, and technical explanations that don’t actually help them understand what’s going on.

    It doesn’t need to be like that.

    See how I approach this in my services

  • I focus on making things clear and easy to follow.

    • what’s working

    • what’s not

    • what we should do next

    No overcomplication, just straightforward improvements that help your business grow on Google.

  • I enjoy working directly with business owners, understanding what they want more of, and finding practical ways to make that happen.

    It’s more of a collaboration than a handover.

    We look at what’s there, improve it, and build from it over time.

A More Practical Approach to Websites and SEO

Most businesses I speak to already have a website.

The problem is, it either:

doesn’t bring in enquiries

doesn’t show up on Google

hasn’t been touched in years

That’s where I come in.

I focus on improving what’s already there, fixing what’s holding it back, and making consistent updates that actually move things forward.

Nothing overcomplicated. Just clear work that makes a difference over time.

What I Actually Do

I work with local businesses and agencies to:

  • improve websites so they convert better

  • help them show up for the right searches

  • build content around what people are actually looking for

  • make ongoing improvements that lead to more enquiries

It’s not about one big change.

It’s about small, consistent improvements that add up.

I help improve websites and visibility through practical web design and SEO work.

View my web design & SEO services

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Experience Across Different Industries

I’ve worked with businesses across:

  • education (schools and nurseries)

  • construction and trades

  • property and storage

  • fitness and local services

As well as supporting agency work, including SEO copywriting and keyword research using tools like SEMrush.

I’ve built and improved websites on platforms like WordPress, Webflow, Shopify, Wix, and Squarespace.

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How I Work

I keep things simple.

  • I explain what’s going on in plain English

  • I focus on what will actually make a difference

  • I don’t over-complicate things or push unnecessary work

Most of the time, I’m working alongside you, not just delivering something and disappearing.

If something needs changing, we change it.

If something’s working, we build on it.

Most of this comes down to ongoing improvements rather than one-off changes.

Learn how this works in practice

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More Like Working With a Partner Than an Agency

You’re not dealing with a big team or getting passed around.

You’re working directly with me.

That means:

  • quicker communication

  • more flexibility

  • a more personal approach

Happy to chat things through, explain ideas, and adapt things based on what you actually want.

Who I Work Best With

I’m usually a good fit for businesses that:

  • want more enquiries from their website

  • are open to improving things over time

  • want someone to handle things properly

If that sounds like you, feel free to get in touch or request a review.

If you’re just looking for the cheapest option or a quick one-off with no follow-up, I’m probably not the right fit.

Want Me to Take a Look at Your Website?

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Get a Free Website Review

If you’re not sure what’s working or what needs improving, I offer a free website review.

I’ll go through your site and give you clear, honest feedback.