Privacy Policy

Fred Pauley Web Design & SEO

1. Introduction

This Privacy Policy explains how Fred Pauley Web Design & SEO ("we", "us", "our") collects, uses and protects your personal data when you visit our website or contact us.

We are committed to protecting your privacy in line with the UK GDPR and Data Protection Act 2018.

2. What Data We Collect

We may collect the following:

  • Name

  • Email address

  • Phone number

  • Business information

  • Website details

  • IP address and browser data

  • Any information you submit via forms

3. How We Collect Data

We collect data when you:

  • Fill in a contact or enquiry form

  • Request a website review

  • Contact us via email or phone

  • Use our website (via cookies and analytics)

4. How We Use Your Data

We use your data to:

  • Respond to enquiries

  • Provide quotes and services

  • Improve our website and services

  • Send relevant communications (only if appropriate)

  • Analyse website performance

  • Run and optimise paid advertising campaigns

We do not sell your data.

5. Legal Basis for Processing

We process your data under:

  • Legitimate interest (responding to enquiries)

  • Contract (when working with you)

  • Consent (where applicable, e.g. cookies)

6. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies via Squarespace and third-party services.

We use cookies to:

  • Understand how visitors use our website

  • Improve performance and user experience

  • Measure the effectiveness of our marketing

Third-Party Cookies We Use:

Google Analytics
We use Google Analytics to track website usage such as page visits, time on site, and user behaviour.
This data is anonymised and helps us improve our website.

Facebook Pixel
We use Meta Platforms tracking technology (Facebook Pixel) to:

  • Measure ad performance

  • Track conversions

  • Show relevant ads to users who have visited our website

This may include remarketing through Facebook and Instagram.

Managing Cookies

When you first visit our website, you will be asked to accept or reject cookies via our cookie banner.

You can also control cookies through your browser settings.

7. Marketing & Remarketing

We may use your data to show you relevant advertisements after visiting our website.

This is done through platforms such as:

  • Meta Platforms (Facebook & Instagram)

These platforms may use cookies and tracking technologies to display ads based on your previous interactions with our website.

We do not receive personally identifiable information from these platforms.

8. Data Storage & Security

Your data is stored securely using trusted platforms (e.g. Squarespace, email providers).

We take reasonable steps to protect your information from unauthorised access.

Some data may be processed outside the UK/EEA by trusted third-party providers (e.g. Google, Meta). These providers comply with relevant data protection safeguards.

9. Sharing Your Data

We may share data with:

  • Hosting providers (Squarespace)

  • Analytics providers

  • Payment providers (if applicable)

Only where necessary to deliver our services.

10. Your Rights

You have the right to:

  • Access your data

  • Request correction

  • Request deletion

  • Object to processing

  • Lodge a complaint with the ICO

11. Data Retention

We only keep your data as long as necessary:

  • Enquiries: up to 12–24 months

  • Clients: for the duration of the relationship and reasonable period after

12. Contact

If you have any questions:

Email: fpauley2@gmail.com
Business Name: Fred Pauley Web Design & SEO

13. Updates

We may update this policy occasionally. The latest version will always be on this page.